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I was fixing myself another breakfast taco when all of a sudden
she was in my face asking what group I had been assigned to. I
gathered that she had mistook me for an intern so I explained that I
was new to the firm and looked forward to assisting her with her
marketing activities. She responded with a smirk, "You can help me
with a lot of activities". Then, as fast as she appeared, she
evaporated into the crowd to liven up other small groups of lushes.
I didn't have time to digest the encounter. I spent every minute
trying to gauge the landscape and find out who were the real
movers-and-shakers. After a couple hours of merriment, I stumbled
back to my office with everyone else ... just in time to leave for a
three-martini lunch with some of the younger attorneys. But, that
day was tame to some others I experienced while working at the Firm.
Marketers were relatively new to the field of law. The industry
had been doing business the same way since Moses brought the tablets
down from Mt. Sinai. Marketing had not been part of the normal
structure of a law firm. But, business environments inevitably
change and the industry began to experience mergers and
acquisitions, paralleling the accounting industry which had
encountered the same a decade previous. Over a relatively short
time, it became an eat-or-be-eaten world for law firms ... so,
marketing became necessary as the corporate world wised up to the
legal industry. Corporate America started sending business out for
bid ... something that was unheard of a decade ago. Firms had no
idea how to respond to a RFQ. As a matter of fact, they saw RFQ's as
an insult.
I started by making the rounds and introducing myself to the
attorneys on a one-on-one basis ... kinda the get-to-know-you thing.
I found attorneys to be an entertaining sort. The old coots had
been doing business the same way for decades and the very thought of
marketing sent shivers up and down their spines. I was informed by
one old, gruff attorney that, "marketing is the same as sales ...
and, I don't sell ... people come to me for my skills"! I quickly
learned that it was these types of attorneys that were slowly losing
their book of business and subsequently being swept away in the
dustpan of history. And, it seemed this firm had a lot of attorneys
that had this mindset. Joy.
There were a lot of old codgers in the Firm. I had started to
consider alternating between the younger attorneys who had some clue
about marketing and the older attorneys when I met a dinosaur who
thought he knew everything about the subject. He was older than the
hills, but he had at least wised up to the fact that marketing was
becoming necessary. He began by telling me that marketing was
something that he had always performed with his client base. He was
obviously proud of the fact that he had an "established marketing
program" and was aching to share it with me. After seeing a number
of attorneys who point blank asked me what the hell I brought to the
table and how much of their hard earned cash I was costing them, I
was pleased to finally meet with someone who was at least receptive
to the concept of marketing. He proceeded to tell me that he sends
Christmas cards to all of his clients on a yearly basis. Uh huh. I
verbally congratulated him on the effort as I waited for the rest of
the story. It never came. That was the extent of it; Christmas
cards. Joy. I told him that I was impressed with his efforts and was
looking forward to seeing what we could do to expand on his, um,
marketing program.
Then things changed.
Next on my list was Judy; Ms. gregarious herself. The encounter
at the party came back to me. It was a quick encounter so I didn't
have the time to properly vet the situation, but somehow I knew this
meeting would be engaging. Reviewing her extensive bio on the way to
her office, she obviously had the full pound of M&M's going for her.
I poked my head in her office door and asked if she had a few
minutes and she responded with a wink and a smirk, "Hunny, for you
... more than a few"! I sat down in one of her plush chairs directly
across from her desk. She proceeded to lean across her desk and
stare at my crotch as she peppered me with questions. Her eyes kept
sliding up and down my body only pausing at my eyes long enough to
see how I was reacting to the tits she had draped out of her blouse
and spread on her desk.
Here I was ... a newbie in the Firm trying to establish a good
impression. I didn't know whether to get up and excuse myself before
I became more tented than I already was, or sit back and hang on for
dear life. Since her office door had remained open which gave me
some sense of connection to the outside world, I froze. After a few
minutes that seemed like an eternity and stumbling for answers to
her questions that were brimming with sexual innuendo, I told her
that I needed to get going because I was trying to make the rounds
to as many of the attorneys as possible before day's end. My parting
comment, that I had said to all the attorneys that I met with that
day, was "If I can help you with anything, please let me know, I'm
at your disposal". I was half way to her office door and had the
sentence half way out of my mouth when I realized that she would
take advantage of that opening as well. It was too late ... I hadn't
had the sentence out of my mouth for more than a half second when
she responded, "Hunny, you can park your shoes under my bed any
day!" I turned a dozen shades of red before I reached the door.
Her legal secretary, who was positioned in a cubby just outside
her office, heard the comment and smirked at me as I walked by. I
didn't stop. Judy completely owned me during that meeting ... and,
both she and her secretary knew it. And, I knew I was done for the
day.
Instead of making an ass out of myself in another attorneys
office, I virtually ran back to my office and closed the door.
Sitting down at my desk, I tried to collect myself ... reviewing her
bio once again. Judy wasn't some junior associate ... no, she was a
full-fledge Senior Partner in the Firm. Judy had balls ... and she
bounced them well.
I was still in the process of getting my poop back in a group
when I received an e-mail from her. The only thing it said was that
she "enjoyed the experience and expected me in her office the same
time next week for a follow-up". I had always abided by my own
"keep-the-peter-out-of-the-payroll-policy". But, somehow, I knew
this one was going to be difficult.
I enjoyed those meetings. She was amazingly forthright in letting me
know *exactly* what she wanted.
And, she marketed herself very, very well.
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LAST UPDATED:
NOVEMBER 8, 2003
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